A fraction of the operating capital you already spend.
About a quarter of a percent of revenue or less: 0.26% from about $3.4M of cash operating expense up to $75M, and lower above that (revenue assumption below the table).
We price the Insights7 platform against cash operating expense because the platform exists to dramatically improve return on invested capital. No need to ration logins. Everyone who needs the ground truth — people and AI teammates — can use it.
Based on trailing-twelve-month (TTM) cash operating expense.
Billed annually
Just the formula above applied to sample cash opex levels.
| TTM Cash Opex | Annual Subscription | Revenue Assumption* | Subscription Cost as % of Revenue* |
|---|---|---|---|
| $2.0M | $12,000 | $2.7M | 0.45% |
| $5.0M | $17,500 | $6.7M | 0.26% |
| $20.0M | $70,000 | $26.7M | 0.26% |
| $50.0M | $175,000 | $66.7M | 0.26% |
| $75.0M | $262,500 | $100M | 0.26% |
| $150.0M | $450,000 | $200M | 0.23% |
| $400.0M | $1,075,000 | $533M | 0.20% |
*Assumes cash opex is about 75% of revenue for a commercialized product company.
This is value-based pricing, not a per-seat tax. If the company grows, next year’s subscription grows with it. If you run leaner, next year’s subscription comes down. And because the rate steps down as you grow, the cost becomes a smaller share of revenue over time, not a larger one.
We get paid to make our platform useful to the whole company, not to meter users. Expansion follows your growth instead of a license negotiation.
Last 12 months of cash operating costs from the P&L: people, contractors, tools, services, and other cash operating spend.
Not included: depreciation, amortization, or capex.
This year is fixed from the trailing-twelve-month (TTM) cash opex at start. Next year resets to the new TTM. No mid-year true-up.
The full platform — CVP (Company Value Profile) / ICP (Ideal Customer Profile), value chain, capitals, KPIs (Key Performance Indicators), permissions, Value Flow Health Index (VFHI), and cost of value — for people and AI teammates. Onboarding, coaching, and managed services are listed separately on this page.
Beyond the platform subscription, what it costs to get live, stay supported, and go further faster with CVM.
You leave with your company mapped as an end-to-end value chain: the capabilities, processes, and ownership that show how work actually creates value. The session also shows what it looks like to run the company that way day to day, where it differs from how you operate now, and where the first gaps are.
The range reflects the pre-work required to customize CVM and the value chain in the Insights7 platform to your company for the session — more work for a larger company, same session design. If you adopt CVM and the Insights7 platform afterward, this fee is credited toward Platform Onboarding.
Accelerates time to maximum CVM value. Gets the company operating with CVM in the Insights7 platform: role-based sessions plus orientation for everyone else, through a mix of on-demand content and scheduled sessions.
If you’ve already completed the Two-Day Strategy Session, that work counts as Capital Steward onboarding, and the session fee is credited here. Anything beyond this package is a scoped project.
Platform Administration is required as the baseline. Add any of these CVM processes you want Insights7 to run instead of keeping in-house:
Pricing depends on which of these Insights7 manages versus what you keep in-house — scoped with you directly. The monthly fee changes only if the scope changes.
Group sessions typically run weekly. Role families: Capital Stewards & Capital Alignment Partners; Capability Owners, Value Delivery Category Owners, and Process Owners; Cost of Value specialists; Time Tracking specialists.
One-time work that isn’t the Two-Day Strategy Session, onboarding, coaching, or a managed service. Defined in the statement of work — fixed-fee or time and materials, depending on the engagement.
Book a session and we’ll walk through it against your own numbers.
Book a Session