Kelly Ashfield

“The AlignEx™ system transformed our product organization into a true value-creation engine. We now operate on an outcome-centric model where every product decision is tied to customer and company value – and we can see the cost-of-value in real time for both steady-state and improvement work. This visibility has made prioritization, trade-off decisions, and business-case justification dramatically faster and more defensible. It’s changed how we build, measure, and prove value.”